一个人的社会属性是指他/她在社会实践基础上形成的人际关系，可以直观的理解为其在社会上的位置，即阶层。全新V级车的目标消费者是有一定地位的社会中坚力量，拥有成功的事业和相应的财富。他们对于座驾的诉求，除了运载、接待等功能的实现外，还有更重要的寻求自我认同、彰显社会价值。http://www.kjnews.com.cn/xinwen/201605103287.html
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基于这样的用户需要，同级别MPV热衷于将产品打造得“高端大气上档次”，极力将外观内饰塑造得更为奢华考究，以突显车主的身份与品位。然而，豪华的装潢要以强大的品牌影响力和广泛的公众认同感作为基础。显然，全新V级车所拥有的三叉星徽最具卓尔不群的贵族气质。