消费者们俨然有了更多的选择面对

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消费者们俨然有了更多的选择面对

时间:2016-07-25 来源: 未知我要投搞

　　经历了2015年跨越式的发展，互联网家装行业在2016年又变得风起云涌。在最初的PC时代，所谓互联网家装更像是一个信息服务平台，解决买卖双方的信息不对称问题。随着移动互联时代的来临，用户服务需求也发生了深层次的变化。不再停留在信息获取上，而更在意的是能否解决装修平台的一站式服务问题。

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　　在信息获取非常便利的时代，消费者们俨然有了更多的选择。面对号称拥有4万亿潜力的家装市场，每一个互联网装修从业者都想从中分一杯羹。然而由于资本寒冬的侵袭，更多的企业“冻死”在这条道路上。那些活下来的企业除了自身拥有强大的运营能力、完善的产品线、不俗的品牌背书之外，背后的资源也是一部分决定因素。在这个每天都有创业公司倒闭的节点，谁又能在互联网家装领域突出重围呢?

　　爱空间

　　雷军的顺为资本在2015年初领投了爱空间的A轮融资后，又于去年底跟投了其1.35亿人民币的B轮投资。由于“小米”、“雷军”等标签，爱空间获得了一定量的品牌曝光。这对爱空间来说是一个天然的优势。

　　在业内，爱空间率先祭出了“699元每平米”的标准化大旗，号称要做装修界的小米。“20天工期”、“自有产业工人理念”等口号的提出显示出了爱空间想要做不一样产品的决心。然而当没准备好时就大力宣传产品卖点无疑是一个高危行为。“20天工期”遭受质疑，依然相信低价市场的爱空间，背靠小米这颗大树，会不会成功呢?